A Different Approach to Mobile Website Optimization

| September 26, 2012 | 1 Reply

Responsive Web Design

A while back, I compared the differences between mobile and online marketing. Among the topics covered in that post, we looked at the need to optimize websites for the mobile experience. Over the past couple weeks, I’ve been researching a different approach to mobile website optimization, responsive web design (RWD). I even sat down with our graphic designer, Alice Chein, to talk about this relatively new approach to web design.

Responsive Web Design

What is Responsive Web Design (RWD)?
Exactly as its name suggests, RWD enables a website to ‘respond’ to user behavior and environment based on screen size, orientation, and platform. Sites built using RWD dynamically adapt to the parameters of any device that accesses the site. As a user switches from laptop to tablet to smartphone, the website should automatically switch to accommodate for resolution, image size, and scripting abilities, eliminating the need for a different design and development for each new device.

Read more at ImpactRadius.com | What Is Responsive Web Design

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    Category: Responsive Website Design Examples, Responsive Website Design Trends

    About the Author ()

    Sara is a Kent State University alumna with a degree in public relations.

    Comments (1)

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    1. Bark Golgafrincham says:

      It seems that you are referring more to newspaper and brochure-ware sites, but I think putting out some content on true web application development and how RWD plays in that arena from an engineer’s perspective might be interesting, especially given the resources you have at your disposal here… Here are my thoughts in more detail on web application development and RWD:

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