Responsive Design: Harnessing the Power of Media Queries

| July 22, 2012 | Reply

We love data, and spend a lot of time monitoring the analytics on our websites. Any web developer doing the same will have noticed the increase in traffic from mobile devices of late. Over the past year we’ve seen many key sites garner a significant percentage of pageviews from smartphones and tablets. These represent large numbers of visitors, with sophisticated browsers which support the latest HTML, CSS, and JavaScript, but which also have limited screen space with widths as narrow as 320 pixels.

Our commitment to accessibility means we strive to provide a good browsing experience for all our users. We faced a stark choice between creating mobile specific websites, or adapting existing sites and new launches to render well on both desktop and mobile. Creating two sites would allow us to better target specific hardware, but maintaining a single shared site preserves a canonical URL, avoiding any complicated redirects, and simplifies the sharing of web addresses. With a mind towards maintainability we leant towards using the same pages for both, and started thinking about how we could fulfill the following guidelines:

  1. Our pages should render legibly at any screen resolution
  2. We mark up one set of content, making it viewable on any device
  3. We should never show a horizontal scrollbar, whatever the window size

Read more at GoogleWebMasterCentral.Blogspot.com | Responsive Design-Harnessing the Power of Media Queries

Share!
  • more Responsive Design: Harnessing the Power of Media Queries

    Related posts:

    Responsive Design
    Responsive Design

    Related terms: Responsive Design Templates, Responsive Design Examples, Responsive Design Techniques, Responsive Design Tutorial, Responsive Design Trends, Climate Responsive Design, WordPress Responsive Design, Mobile First Responsive Web Design

    Tags: , , ,

    Category: Responsive Website Design Trends

    About the Author ()

    Sara is a Kent State University alumna with a degree in public relations.

    Leave a Reply